| A swarm of quadrotors performed at the Cannes Lions International Festival of Creativity this week, and it's absolutely mind-blowing. |
Now, a swarm of quadrotors performed at the Cannes Lions International Festival of Creativity this week, and it's absolutely mind-blowing.
This performance is the opening ceremony for the Saatchi & Saatchi New Directors' Showcase at the Cannes Lions International Festival of Creativity. The firm Saatchi & Saatchi is famous for its opening theatrics, and this year, they hired KMel Robotics to work its magic with a swarm of quadrotors, with creative direction from Marshmallow Laser Feast.
KMel Robotics was founded late last year by Alex Kushleyev and Daniel Mellinger, both graduates of UPenn's GRASP Lab, to "push the limits of experimental robotics."


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